Franklin National Bank is a large project started in my branding class. The logo was made first, then full brand guidelines and logo specifications books were made to extend identity of the brand. From there, a set of advertisements were born. Extending beyond the class, I created a website landing page and app icon, as well as an online promotional contest concept.
Brand Identity Booklet for design specifications and visual examples of use
Two example pages from the completed brand guidelines book
Advertisement story, including print ads, out-of-home (OOH), and social media
